If three new movies debut in theaters, but nobody goes to see them…
That is how Sony’s creepy thrillerThe Invitation” managed to top box office charts with a paltry $7 million from 3,114 North American cinemas. His win comes with some pretty weak bragging rights; it’s the lowest first-place finish since May 2021when COVID was keeping lots of people at home and “Spiral” grossed only $4.5 million.
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Now, it’s not the pandemic that’s preventing most audiences from going to theaters. It’s the lack of appealing options. Overall, the domestic box office generated just $52.7 million over the weekend, according to Comscore — the worst collective result in months.
And the bad times are expected to continue until at least late September or early October, when “Don’t Worry Darling” (Sept. 23), “Halloween Ends” (Oct. 14) and the comic book adaptation “Black Adam” ( Oct. 21) open in theaters. It’s a disappointing finale to an otherwise strong summer at the movies, which fielded plenty of box office hits including “Top Gun: Maverick,” “Minions: The Rise of Gru,” “Thor: Love and Thunder” and “Elvis.”
Over the weekend, two other films — director George Miller’s R-rated fantasy “Three Thousand Years of Longing” and the John Boyega-led heist drama “Breaking” — also opened in cinemas to middling results, landing in seventh and 13th place, respectively.
“The Invitation” cost $10 million to produce, so it won’t take a ton of coinage to turn a profit. But negative reviews and its pesky “C” CinemaScore likely won’t be helpful in convincing people to go to theaters. Directed by Jessica M. Thompson, “The Invitation” follows Evie (Nathalie Emmanuel of “Game of Thrones” fame) who is invited to her long-lost family’s home in the English countryside, where she discovers sinister secrets.
“Original horror movies do not play particularly well overseas, but in this case the primarily British cast should help,” David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, says of “The Invitation.”
Despite solid reviews, “Three Thousand Years of Longing,” which co-stars Idris Elba as a Djinn and Tilda Swinton as the scholar who gets three wishes, cratered in its debut with $2.87 million from 2,436 locations. It’s a terrible result for a movie that’s playing in thousands of theaters across the country. Industry experts blame the weak turnout on minimal promotional efforts, as well as the decision to open in wide release. A platform release, in which an arthouse movie plays in select theaters before expanding across the country, would have allowed “Three Thousand Years” to benefit from positive word-of-mouth.
Given its $60 million production budget, MGM and United Artists Releasing’s “Three Thousand Years of Longing” is shaping up to be one of the year’s biggest bombs. Unless Miller, the acclaimed filmmaker behind the “Mad Max” series, finds his own genius to grant wishes, the movie is unlikely to claw its way out of the red. MGM only holds domestic rights to the film and did not produce it.
“This is a weak opening for an original adventure movie. At a cost of approximately $60 million, ‘Three Thousand Years’ will finish in the red, even with good ancillary distribution,” predicts Gross. “Not all movies come together as planned — this one did not come together.”
It’s even bleaker for “Breaking,” a tense drama about a hostage situation, which did not crack the top 10 in its box office debut. In 13th place, the film Bleecker Street scraped together $1,022 million from 902 theaters.
Without competition from newcomers, holdovers “Bullet Train,” “Top Gun: Maverick,” “Dragon Ball Super: Super Hero” and “Beast” populated the top five on domestic box office charts.
“Bullet Train” nabbed second place with $5.6 million from 3,513 locations. After a month on the big screen, the Brad Pitt-led caper has generated $78 million to date. “Bullet Train” has also amassed $95.4 million at the international box office, putting global ticket sales at a solid $173.4 million.
Universal’s survival thriller “Beast,” also starring Elba, claimed the No. 3 spots with $4.9 million from 3,754 venues. The film has grossed $20 million to date in North America.
In fourth place, “Top Gun: Maverick” collected $4.75 million from 2,962 locations in its 14th weekend of release. It’s a testament to the endurance of Tom Cruise’s blockbuster sequel (or it’s a sign that truly nothing is playing in theaters) that “Maverick” is still selling tickets, even though it’s available on home entertainment. With $691.2 million in North America, the action flick is less than $9 million away from knocking down “Black Panther” ($700 million) as the fifth-highest grossing movie in domestic box office history.
“Dragon Ball Super: Super Hero,” which topped the box office last weekend, suffered a steep 78% decline and tumbled to the No. 5 slots with $4.45 million from 3,100 locations. A drop that severe is not entirely surprising because anime films tend to play like horror in terms of ticket sales, with front-loaded opening weekends. So far, “Dragon Ball Super: Super Hero” has generated $30 million in North America.