Bolstered by stellar reviews and positive word-of-mouth, the movie collected $19 million from 3,765 North American cinemas over the weekend, arriving at the higher end of expectations. Independent tracking services projected “The Woman King” would kick off with $15 million to $18 million, meanwhile Sony estimated a debut closer to $12 million.
Sony is lucky the film exceeded its ultra-conservative forecasts. “The Woman King” cost $50 million to produce, not including the tens of millions in marketing expenses, including a stop at the Toronto International Film Festival. The movie was co-financed by eOne.
Gina Prince-Bythewood directed “The Woman King,” which tells the true story of the all-female warrior unit known as the Agojie, who protected the West African kingdom of Dahomey during the 17th to 19th centuries. Audiences were receptive, awarding the film a rare “A+” CinemaScore.
As expected, the majority of opening weekend crowds were female, with women accounting for 61% of ticket buyers between Friday and Sunday. Broken down by demographic, 60% of moviegoers were Black, 19% were Caucasian, 11% were Hispanic and 10% were Asian.
Given the strong reception from initial crowds, box office analysts believe “The Woman King” will enjoy a lucrative run on the big screen. It helps that there’s not a ton on the way in the form of competition, although Olivia Wilde’s “Don’t Worry Darling,” which also targets female audiences, opens on the big screen on Sept. 23.
“Reviews are sensational,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “These movies play to healthy multiples during their holdover weeks, and that should happen here.
“The Woman King” easily towered over the box office charts because there weren’t many other high-profile movies playing in theaters.
Also new to movie theater marquees, Searchlight’s curiously under-the-radar murder mystery “See How They Run,” starring Sam Rockwell and Saoirse Ronan, opened in third place with $3.1 million from 2,400 North American theaters.
The only other film to premiere nationwide, A24’s horror sequel “Pearl,” landed in fourth place with $3.13 million from 2,934 venues. Those ticket sales mark a decline from its predecessor, director Ti West’s “X,” which debuted in March to $4.2 million and ended its theatrical run with $11 million.
A24 may not care that “Pearl” could fall short of “X” at the box office; the indie company has already greenlit a third chapter in the trilogy, “MaXXXine,” to debut in 2023. Mia Goth stars in the slasher series as the villainous X, with “Pearl” serving as an origin story about the repressed antihero.
“‘Pearl’ and ‘X’ are low-budget, well-reviewed, indie pics — produced, written, directed and edited by Ti West — that shouldn’t be expected to match a studio release,” Gross says.
Two holdover titles, the Airbnb-set chiller “Barbarian” and Brad Pitt’s action thriller “Bullet Train,” rounded out the top five.
“Barbarian,” which took the No. 1 spot last weekend, slid to second place with $6.3 million from 2,340 locations in its sophomore frame. It fell only 42% from its $10 million debut, an exceptionally strong hold for a low-budget horror movie. So far, “Barbarian” has grossed a solid $20.9 million at the domestic box office.
In fifth place, “Bullet Train” earned $2.5 million from 2,602 cinemas in its seventh weekend of release. A mainstay throughout the fall, the movie is nearing $100 million in North America, with ticket sales at $96 million.
For only the second time in 17 weeks, Paramount’s “Top Gun: Maverick” landed outside the top five on domestic box office charts. Tom Cruise’s enduring blockbuster sequel added $2.18 million from 2,604 venues over the weekend, boosting ticket sales to $709 million in North America.
Overall, it’s been a dreary fall at the box office, with ticket sales down roughly 55% compared to 2019. That’s mostly because studios haven’t been releasing films from major franchises. The next potential blockbuster(s) won’t be until “Black Adam” (Oct. 21), “Black Panther: Wakanda Forever” (Nov. 11) and “Avatar: The Way of Water” (Dec. 16).
“A rising tide lifts all boats,” says Gross, “but right now the tide is out.”